Amanda Marcum Heuser: Building Community One Home at a Time

You have likely seen her face on a “for sale” sign in a front yard or heard her name circulating throughout the neighborhood, but you probably don’t know Amanda Marcum Heuser’s story—a story deeply rooted in family, community, and an unwavering passion for service.

“I’m very blessed to be the firstborn child to Lonnie and Paula Marcum,” Amanda said, as she reflected on the legacy of her parents and siblings that has shaped her values.

Amanda is the eldest of six siblings—her brothers and sisters include Dustin, Zachary, Karinne, Kara and Trent. Amanda’s pride in her family extends to her own daughters, Bella Rae and Kyla Reese, who both currently attend Eastern Kentucky University. Bella lives in Richmond, Kentucky, while Kyla continues her schooling online while living in Charleston, South Carolina and is engaged to Eli Gover who is in the Marine Corps.

Born in Cincinnati, Ohio, Amanda’s life journey has taken her through Tennessee, Virginia, and finally to Kentucky, the place she calls home.

“The best state I’ve had privy to is Kentucky, as this place is where my history abides and ancestors worked—and raised some incredible people,” Amanda said, recalling the importance of raising her daughters in London, where she spent most of her time growing up.

She credits the supportive, hard-working, and trustworthy people of London, including her own parents, for instilling a sense of peace and security that guided her decision to return to Kentucky and invest back into her community.

Amanda attended EKU where she studied community health education. After working for a startup company in Virginia, Amanda moved back home where she took on the role of Healthy Community Coordinator at St. Joseph London. There, she coordinated initiatives like the Healthy Children’s Initiative, working with schools to improve nutrition and implement exercise programs—a testament to her dedication to wellness and public service.

“It was an amazing experience,” Amanda recalls. Her work involved collaboration with a broad coalition of local organizations, further cementing her network and understanding of this community’s needs.

Her drive to serve others didn’t stop at the hospital. After five years with the hospital, Amanda took a role with Kentucky Voices for Health, a statewide coalition advocating for accessible and high-quality healthcare. Traveling across Kentucky, she presented at health departments and helped shape policies, all while juggling part-time work and raising her daughters. During this time, Amanda also worked alongside her father creating ads for local businesses as a way to make extra income with her family.

After seeing how hard Amanda was working to provide for her daughters, her own family encouraged her to pursue a job in real estate—an industry she never fully understood or respected until she dove in herself, though it certainly piqued her interest as she had always had a fascination with interior design.

In 2017, Amanda took a leap of faith. Within a year, she had taken the required 96 hours of education and passed the exams needed to obtain her real estate license. Another year later, Amanda’s hard work and determination allowed her to quit her other work, giving her the opportunity to fully jump into real estate where she quickly found her passion for helping people navigate major life changes.

Amanda had no idea of the work involved in real estate, realizing that it was so much more than just unlocking doors for potential buyers and selling houses.

“We serve others as they go through exciting, rewarding times, yet also serve to help others through tough situations.”

Whether helping a family expand, guiding someone through a divorce, or supporting clients facing financial transitions, Amanda’s empathy and listening skills make her more than an agent—she’s a counselor and a confidant. Her work is emotional, rewarding, and deeply personal.

Since joining Century 21 Advantage Realty, Amanda has built her reputation through tireless hours, traveling across Kentucky and leveraging social media to connect with clients. Her business has grown, her name is increasingly recognized, and she’s no longer reliant on traditional marketing alone.

Just as her business has grown, so has Amanda’s personal life, finding new hope and happiness after her divorce seven years ago in an unexpected relationship.

“Being in a new healthy, deeply loving relationship has been an unexpected experience,” Amanda said of her relationship with her fiancé, Kourtney Funk. “Witnessing new hope is possible, precious, and life changing—by the goodness and grace of the Lord.”

Amanda had no idea of the work involved in real estate, realizing that it was so much more than just unlocking doors for potential buyers and selling houses.

“We serve others as they go through exciting, rewarding times, yet also serve to help others through tough situations.”

Whether helping a family expand, guiding someone through a divorce, or supporting clients facing financial transitions, Amanda’s empathy and listening skills make her more than an agent—she’s a counselor and a confidant. Her work is emotional, rewarding, and deeply personal.

Since joining Century 21 Advantage Realty, Amanda has built her reputation through tireless hours, traveling across Kentucky and leveraging social media to connect with clients. Her business has grown, her name is increasingly recognized, and she’s no longer reliant on traditional marketing alone.

Just as her business has grown, so has Amanda’s personal life, finding new hope and happiness after her divorce seven years ago in an unexpected relationship.

“Being in a new healthy, deeply loving relationship has been an unexpected experience,” Amanda said of her relationship with her fiancé, Kourtney Funk. “Witnessing new hope is possible, precious, and life changing—by the goodness and grace of the Lord.”